Admaius Capital Partners’ counsels on invesment in Tunisia’s Power Brands
After taking control of Power Brands, the parent company of Céréalis, the private equity firm Admaius Capital Partners is making a new investment in the leading Tunisian producer of savoury snacks and manufacturer of bakery products. The objective is to create a new North African FMCG platform.
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▪ Admaius Capital Partners’ counsels on invesment in Tunisia’s Power Brands
▪ After taking control of Power Brands, the parent company of Céréalis, the private equity firm Admaius Capital Partners is making a new investment in the leading Tunisian producer of savoury snacks and manufacturer of bakery products. The objective is to create a new North African FMCG platform.
▪ https://www.africabusinessplus.com/en/813829/admaius-capital-partners-investment-strategy-for-power-brands-in-tunisia/
“We have organic and external growth ambitions, hence establishing Power Brands as a CPG platform. In this operation, Cardinal Brands is a vehicle dedicated to investing in Power Brands, entirely owned by the Virunga Africa I fund, which in turn is managed by Admaius Capital Partners,” Amine Allam, managing director at Admaius Capital Partners, told Africa Business+. He added that the company “does not communicate on the value or the share of its investments”.
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