South Korean cigarette manufacturer KT&G converts its try in Tunisia
The world’s eighth largest tobacco company, Korea Tobacco & Ginseng Corporation (KT&G), is in discussions with the National Tobacco and Matches Corporation (Régie nationale des tabacs et des allumettes – RNTA) to bolster its presence in Tunisia.
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▪ South Korean cigarette manufacturer KT&G converts its try in Tunisia
▪ The world’s eighth largest tobacco company, Korea Tobacco & Ginseng Corporation (KT&G), is in discussions with the National Tobacco and Matches Corporation (Régie nationale des tabacs et des allumettes – RNTA) to bolster its presence in Tunisia.
▪ https://www.africabusinessplus.com/en/800236/south-korean-cigarette-manufacturer-ktg-converts-its-try-in-tunisia/
An initial trial contract between the giant Asian manufacturer and the Tunisian state tobacco monopoly was signed in October 2017. It was introduced to gauge whether Tunisian smokers were ready to adopt KT&G’s premium cigarette brand. And the test was conclusive since 4 million Esse Blacks, the first super slim cigarettes on the local market, were sold despite a monopoly-imposed price that was three times higher than locally produced packets. This outcome has convinced KT&G to pursue its development in the country and has seen other manufacturers introduce similar types of cigarettes.
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